Inspiring Wellness

Inspiring Wellness

Branding

Logo and Branding

Goals: vibrant, organic, feminine

Inspiring Wellness was created to help others live their best life. The logo reflects a lifestyle that is clean and simple.

Result

Inspiring Wellness was created to be simple and clean. The thin lines in the logo are a sign of simplicity. The butterfly symbolizes a kind of rebirth from an old way of life to a new way of life. It’s inflight motion marks an attitude that we can be making progress anytime; life is a journey.

The colors were inspired by sunsets and serenity, but also a bright color sometimes associated with butterflies. The brightness brings forth a type of light and encouragement; it’s a get up and go kind of color. It inspires action. I loved working on this piece because of that.

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