Crashdown Productions

Cool Assets

Logo and Branding

Goals: more masculine, in motion, simple, iconic

Crashdown Productions is a local company that creates a variety of films that are entered into festivals. As they became more widely known, they decided to set themselves apart with a logo and branding.

Result

Crashdown Productions’ logo was a challenge for me. I played with a lot of ideas of airplanes, which was the owner’s original request. I was inspired to do a comet when I thought of how the creative process works; sometimes it’s like something out there in the universe just lands and you have an “ah-ha” moment. I was also inspired by sports logos as one of the goals was to be slightly more masculine with this design. Overall, this logo turned out to work great for CP.

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